It is important that people are able to trust that reviews are genuine, rather than something someone has been paid to write.įake reviews mean that people might make the wrong choice and end up with a product or service that’s not right for them. Lots of us rely on reviews when shopping online to decide what to buy. The CMA welcomes this, and expects the sites to put measures in place to ensure that all the identified content is removed and to stop it from reappearing.Īndrea Coscelli, CMA Chief Executive said: Since the CMA wrote to the sites, both have indicated that they will cooperate and Facebook has informed the CMA that most of the 26 groups have been removed. The CMA is not alleging that Facebook or eBay are intentionally allowing this content to appear on their websites. ![]() Fake and misleading reviews not only lead to people making poorly informed choices and buying the wrong products, but they are also illegal under consumer protection law. Billions of pounds of people’s spending is influenced by reviews every year. It is estimated that over three-quarters of UK internet users consider online reviews when choosing what to buy. It also identified – during the same period – 26 Facebook groups in total where people offered to write fake reviews or businesses recruited people to write fake and misleading reviews on popular shopping and review sites. After web sweeps performed in the period November 2018 to June 2019, the CMA was concerned about over 100 eBay listings offering fake reviews for sale. ![]() The Competition and Markets Authority (CMA) has found troubling evidence that there is a thriving marketplace for fake and misleading online reviews.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |