Montage Health used the redesign as an opportunity to reinforce their community ties by using photos of real locations, real patients, and real employees. With the rebrand, the system was working to calm community fears that they had been bought by an outside organization. Custom icons were created as well as a unique accent bar that helps draw the eye to important calls-to-action. Letting design shineīuilding from Montage Health’s brand style guide, the site design leverages the vibrant colors and coastal community the system calls home. An interactive flip card design and clear, concise copy help users immediately navigate to the best care setting for their needs. This insight led to the creation of a Care & Treatment landing page that gives site visitors guidance to choose the best option for their unique needs and preferences. Testing revealed site visitors used access-to-care features as a way to help navigate to different types of providers. The Geonetric team performed qualitative usability testing, asking site users to complete common tasks - like finding a doctor or location - using different wireframes. From assessing gaps in the user experience to applying user behavior data to diving into the system’s organizational structure, Geonetric’s content strategists built an information architecture that put site visitors first while still representing all entities. ![]() The first phase of the project centered on creating a strategy for combining all seven entity websites into one site. Taking a user-focused approach to site organization With multiple websites and a fractured user experience, Montage Health turned to long-time partner Geonetric to create a new web presence on the VitalSite content management system that builds brand awareness for the entire Montage Health system. The Community Hospital name became synonymous with the entire system, even as the organization grew to encompass much more than the hospital. The organization’s flagship hospital, Community Hospital, got its start in the 1920s. With a 258-bed hospital, Community Hospital of the Monterey Peninsula (Community Hospital), a medical group, philanthropic foundation, urgent care clinics, employee wellness program, wellness center, and Medicare plans, Montage Health has more than 2,500 employees and serves more than 434,000 residents.Īlthough the name Montage Health was chosen in 2016 to represent the system’s “montage” of services, the system has a long history, serving the area for almost 9 decades. Montage Health is a family of organizations dedicated to keeping Monterey County, California healthy. Then again, given our very long relationship with Geonetric, I never really had a doubt.” Our new site focuses on our community and patients at every turn and elevates our new brand in ways we couldn’t even imagine. ![]() “I trust Geonetric to use proven best practices in design, content strategy, and content development to make our digital experience shine.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |